Laura Gouillon

Product Manager + Creator (Social AR / Video)

Hello, I’m Laura. As a freelance product manager and creative technologist, I work with brands to design and launch digital products, and to craft engaging social media marketing campaigns.

@lauragouillon (960k+)
collab@lauragouillon.com

As a Product Manager,

I’ve driven cross-functional collaboration across engineering, design, product, marketing, data science, biz dev, and more.

I previously worked as a Senior Product Manager at Unity Technologies, and as a Technical Program Manager at Felix & Paul Studios, Facebook / Meta, and Microsoft.

See Experience

As an AR Creator,

My TikTok AR effects have gained over 31.5B views worldwide and been tried over 720M times, inspiring fun new trends including My Red Flags.

I’m a top TikTok Effect House creator and a closed beta YouTube AR Effect Maker creator.

As a Digital Creator,

I have partnered with over 30 notable brands and artists to strategize, design, deliver, and launch immersive AR and video marketing campaigns.

Get in touch.

I’m available to work on new missions as a

  • Product Manager

  • Technical Program Manager

  • Creator (AR filters, UGC videos)

I’m open to full-time / part-time / remote / hybrid positions, and I love to travel.

Fluent in English and French, I’m a French-American citizen based in Lyon, France.

AR Filters

Video

Product

Filters Used By

  • MAX

  • Gorillaz

  • Sydney Sweeney

  • Kylie Jenner

  • Miranda Cosgrove

  • Meghan Trainor

  • Dylan Mulvaney

  • Alec Benjamin

  • Kate Bartlett

  • Chris Olsen

  • Charlie Puth

  • Nicholas Galitzine

  • Safiya Nygaard

  • FINNEAS

  • Carmen and Lupita

  • Tom Felton

  • Joe Jonas

  • JoJo Siwa

  • John Green

PRESS

PRESS

Trendsetter

TikTok’s 2023 trend report revealed the #1 trend on TikTok worldwide in 2023 was “learning our red, green, and beige flags”, thanks to my viral TikTok effects “My Red Flags”, “My Green Flags”, and “My Beige Flags”.

Industry Disruptor

TikTok nominated me as an Industry Disruptor on their 2023 Asian and Pacific Islander Visionary Voices list in honor of API Heritage Month, alongside 14 other top API creators around the world.

Growth Strategist

I’ve partnered with Uber for 2+ years, producing monthly UGC content and several AR effects for the @uber TikTok channel, and it’s now grown to over 1 million followers as reported by Marketing Dive.

Filter Queen

My immersive work has been featured in various media, including on CBS Unstoppable, Her Campus, Lenslist, Techcrunch, TikTok. Culture writers at Mashable named me “Filter Queen” of TikTok.

See ALL PRESS

As an Artist,

I love to create art that captures my surreal imagination. Bold, colorful paintings, digital photography collages, and more. Works available for sale and available for commission.

See Photo Illustrations
See Album Covers

I’m Laura Gouillon, a freelance product manager and creative technologist (@lauragouillon). I work with brands to design and launch digital products, and to craft engaging social media marketing campaigns.

Originally from California, I leverage my background in computer science and immersive filmmaking from USC and USC’s School of Cinematic Arts to create fun interactive AR experiences and videos.

Fluent in English and French, I’m a French-American citizen based in Lyon, France. In my free time, I enjoy playing piano, tennis, painting, and travel.

I’m open to full-time / part-time / remote / hybrid positions in product management and digital creation.

About Me

As a Product Manager, I drive cross-functional collaboration across engineering, design, product, marketing, data science, biz dev, and more. My past product experience includes:

Senior Product Manager @ Unity Technologies
Delivered Gum, social AR creation app for Gen-Z creators. Refined product MVP through rapid prototyping and user research. Delivered Game Growth, game accelerator scaling mobile F2P games. Launched creative ad test automation and internal tools measuring ROI and game investment potential. 

Technical Program Manager @ Felix & Paul Studios
Developed a 3D 360 production pipeline with NASA to film a VR documentary on the International Space Station, “ISS Experience”. Designed camera capture software for astronauts to film and to transfer footage to earth from space. Keynote-presented the technical behind-the-scenes during a 90-minute Production Session at SIGGRAPH 2019 (4000+ attendees). 

Product TPM Intern @ Facebook
Led product initiatives between New York and Menlo Park teams to improve Facebook’s Messenger full-stack reliability. First intern to present at the All-Hands (600+ attendees). 

Product Experience

As a digital creator (@lauragouillon), I create custom AR filters, engaging UGC videos, and consult on social media marketing campaigns for brands.

Audience: 960k+ followers across my social channels on TikTok (960k), YouTube (27k), Instagram (5k), Snap (1k).

Viral Filters: As a top AR creator, my AR effects have gained 31.5B+ views and 720M+ plays worldwide, kickstarting viral trends like My Red Flags. I designed and launched 30+ branded AR filters across:

  • Entertainment (Netflix, Sony Pictures, Prime Video)

  • Tech (Apple, Uber, Yahoo, TikTok, Adobe, Amazon)

  • Beauty (Benefit Cosmetics, Paula’s Choice, LANEIGE)

  • Music (Warner Music, Bruno Mars, MAX, Alec Benjamin)

  • CPG (Coach, Care Bears, Hot Topic, Weight Watchers) 

UGC Videos: As a UGC video creator, I collaborated for 2+ years to produce 75+ UGC videos (travel / food) for @Uber TikTok, helping them grow their channel to 1M+.

Digital Creator Experience

Get in touch.

I’m looking forward to collaborating with more brands and creators. Reach out to connect, or if you have a project in mind you’d like to discuss.