Founded and grew an independent AR/video production company, generating meaningful revenue over 4 years. Designed, developed, and launched 30+ interactive AR products and video campaigns for brands across entertainment (Netflix, Sony Pictures), tech (Apple, Adobe, Amazon), and music/beauty/CPG (Warner Music, Benefit Cosmetics, Coach, and more). Built an audience of 960K+ (@lauragouillon), with TikTok AR effects reaching 31.5 billion+ views and sparking viral trends like "My Red Flags."

Built Gum, Unity's social AR creation app for Gen Z, from early concept through MVP — refining the product through rapid prototyping and user research.

Built Game Growth, a game accelerator helping indie mobile game developers scale through data-driven creative advertising on Unity Ads and Facebook, and launched creative ad test automation and internal tools to measure ROI and game investment potential.

Built a 3D 360° VR capture pipeline with NASA to film the “ISS Experience” — the longest media initiative ever conducted in space. Designed camera capture software enabling astronauts to film and transfer footage to Earth, and led cross-functional engineering teams across hardware, software, and R&D. Keynote-presented the technical behind-the-scenes during a 90-minute session at SIGGRAPH 2019 (4,000+ attendees).

Led three cross-org projects between New York and Menlo Park teams to improve Messenger's full-stack reliability. Won Best Audience Choice at the Facebook Hackathon, presenting to a panel of executives including Mark Zuckerberg. First intern to present at a Messenger All-Hands (600+ attendees).